3-Time OOH Trailblazer is On the Move again: Social Indoor Scales to 20 States, Accelerates Hiring and Franchise Growth
DOOH network expands to 3,500+ venues; tops 16,000 programmatic-ready screens and static frames
MINNETONKA, Minn. —Social Indoor, the digital out-of-home (DOOH) network founded by Tony Jacobson, today announced it has scaled to 3,500+ venues and 16,000 programmatic-ready monitors and frames across 20 U.S. states. With the pandemic in the rearview and top-market non-compete behind them, the company is accelerating the hybrid expansion model, targeting 15-20 new markets for 2026. Social Indoor currently counts 49 active franchise markets and is recruiting experienced OOH professionals nationwide.
“The simple truth is that attention wins,” said Tony Jacobson, Founder of Social Indoor. “We place messages in high-dwell, brand-safe environments where you’ve got a truly captive audience—often gender-specific audiences, and often with disposable income. In those moments, clear creative does the heavy lifting. That’s why advertisers keep coming back—because the placement and the moment work together.”
“The simple truth is that attention wins,”
Social Indoor’s footprint spans restaurants, bars, arenas, gyms, and other high-traffic venues. The network supports direct and programmatic buying, flexible creative swaps around events and seasons, and practical campaigns that focus on delivery, quality placement, and real-world engagement signals.
“We design for how people actually encounter media—often in seconds,” said Charlie Latterell, SVP of Sales & Programmatic. “Our approach is to brand early, say one thing clearly, and let the venue context carry the rest. It’s a common-sense creative system that performs in the real world.”
Looking ahead, Social Indoor is prioritizing market entries where advertiser demand and venue partnerships are strongest, while continuing to build out franchise operations and corporate teams to support scale.
the placement and the moment work together.
About Social Indoor
Social Indoor is a national DOOH network placing brand messages in high-attention environments across the U.S. Founded by Tony Jacobson, Social Indoor combines corporate-led growth with a franchise model to deliver context-relevant, programmatic-ready inventory in restaurants, bars, fitness, and entertainment venues. Learn more at socialindoor.com.
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