Women in OOH Spotlight—Denise Shewmake

by Sarah Druhan, OOH Today Journalist

Throughout the rest of Women’s History Month, we at OOH Today will be exploring how each of the selections on our list of the Top 24 Women Who Drive Growth In Out-of-Home have made their mark on the industry. While OOH has long been seen as a male-dominated sphere, every one of these women is a symbol of how our industry can and must change—and each of them has an important story to tell.

Today the focus of our Spotlight is Denise Shewmake, Executive Vice President/Regional Manager at Lamar Advertising.

DS: Embrace change and learning opportunities. Be fearless and considerate. Work smart and have thick skin.

DS: The most interesting part of the job is the people…All of the people…the clients, the lessors, the regulators and the colleagues.

DS: The key to my success is founded in resiliency and tenacity.  I’ve demonstrated a willingness to sometimes take a step backward for an opportunity to leap forward.