Out Of Home Today is the leading source for news and information on the out of home industry.

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Women in OOH Spotlight—Denise Shewmake

OOH Today highlights how each of the Top Women Driving Growth in Out-of-Home are making history.

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by Sarah Druhan, OOH Today Journalist

Throughout the rest of Women’s History Month, we at OOH Today will be exploring how each of the selections on our list of the Top 24 Women Who Drive Growth In Out-of-Home have made their mark on the industry. While OOH has long been seen as a male-dominated sphere, every one of these women is a symbol of how our industry can and must change—and each of them has an important story to tell.

Today the focus of our Spotlight is Denise Shewmake, Executive Vice President/Regional Manager at Lamar Advertising.


1) What advice would you give to other women moving up in OOH?
DS: Embrace change and learning opportunities. Be fearless and considerate. Work smart and have thick skin.


2) How can the industry take a bigger slice of total ad spend? 
DS: As an industry, we are moving in that direction.


3) What’s the most interesting part of your job?
DS: The most interesting part of the job is the people…All of the people…the clients, the lessors, the regulators and the colleagues.


4) What’s your golden rule for the workplace?                          

DS: Practice the golden rule in all circumstances.


5) What’s the key to your success?
DS: The key to my success is founded in resiliency and tenacity.  I’ve demonstrated a willingness to sometimes take a step backward for an opportunity to leap forward.                        


To see more from Denise Shewmake and other Outstanding Women in OOH, read our story on The Top 24 Women Who Drive Growth in Out-of-Home.

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