When Screens Converge – DOOH & CTV in a World of Video at the DPAA Global Summit, October 14, NYC
At DPAA’s Global Summit, Where Digital Meets the Real World, participants will hear from leading experts as we discuss the convergence of DOOH & CTV screens in today’s video-centric world. To register for the Summit and for more information, click HERE.
The panel features
- Brandon Doerrer, Creativity & Media Innovation Reporter, AdAge (Moderator)
- Jessie Schwartzfarb, EVP Head of Video, Dentsu
- Christiana Cacciapuoti, Sr. VP, GTM Strategy, Madhive
- David Weinfeld, CEO, Screenverse
- Brian Cordes, Head of Client Partnerships, DIRECTV Advertising
As the digital advertising landscape continues to evolve, brands are leveraging both DOOH and CTV. This first-of-its-kind panel examines the intersection of these platforms from all industry perspectives, with an eye towards maximizing brands’ utilization of both powerful media.
In addition, this year’s Summit features CMOs from H&R Block, Paramount+, Marc Jacobs, Warner Bros. Pictures, journalist Chuck Todd, performances from Broadway’s MJ The Musical, AI expert Shiv Singh, industry leaders from Outfront, Vistar, AdQuick, Broadsign, and more! Register at https://dpaasummit.com/global/
Schedule of Events
Oct. 13 – DPAA VIP Newsmaker Dinner – Invitation only
Oct. 14 – DPAA Global Summit, Where Digital Meets the Real World
Oct. 14 – President’s Post Summit Dinner – Invitation only
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. DPAA’s Global Summit on October 14 in New York is the largest one-day media/marketing event. Leaders from Paramount +, Marc Jacobs, Warner Bros. Motion Pictures, H&R Block, Dogfish Head Brewery and others are set to speak, more information can be found here. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.