Chalking One Up for OOH
McDonald’s created a storefront #billboard with a blackboard / chalkboard type surface. Employing an artist to change the #OOH message, specials from the menu were revised twice a day with new creative.
The process and results can be seen in the one minute 27 second billboard video below.
I loved that they changed it twice a day in order to reach a different audience- Smart, Very Creative -Out of the box…. I am glad you published this. Andrea
Thank you Ms Messimer. We love that you love it and happy your glad.