To promote The Last House, Netflix built a fully furnished living room above Sunset Boulevard, complete with performer Nathan Shoup actually living inside for 48–72 hours and communicating with passersby through a dry-erase whiteboard — because apparently a regular billboard wasn’t dramatic enough. With “HOW LONG CAN YOU SURVIVE?” looming over the street, Netflix turned OOH into entertainment, storytelling and a social media moment people couldn’t help but look up for. How Long Can You Survive- Video