Super Bowl 2025 Halftime Superstar Kendrick Lamar Unveils ‘The Grand National Tour’ with an Immersive Digital Window Activation
Superstar musician and Pulitzer Prize-winning rapper Kendrick Lamar, alongside co-headliner SZA, in partnership with Live Nation and Visual Feeder, are redefining concert promotion with an innovative digital Out-of-Home (OOH) campaign for their upcoming Grand National Tour. As both artists embark on their first all-stadium tour, the campaign leverages cutting-edge projection technology to turn urban retail windows into immersive visual showcases that reflect the creativity and energy of the tour.
Kendrick Lamar’s selection as the Super Bowl LIX halftime show performer underscores a historic and career-defining year for the artist. In 2024, Kendrick Lamar soared to new heights with the chart-topping success of his single Not Like Us, which dominated the charts and solidified his reputation as one of music’s most influential artists. The track garnered widespread acclaim, earning Top Rap Song at the Billboard Music Awards. Adding to this stellar year, achieved significant recognition at the 2024 BET Hip Hop Awards, winning both Song of the Year and Best Hip Hop Video. These accolades further cement Kendrick’s status as a powerhouse in the music industry.
The Grand National Tour kicks off on April 19, 2025, in Minneapolis and concludes on June 18, 2025, in Landover, Maryland, covering 23 stadiums across the United States and Canada.
About Kendrick Lamar
Kendrick Lamar is a Pulitzer Prize-winning rapper, songwriter, and producer whose boundary-pushing work has earned him global acclaim and numerous awards, including 14 Grammys. His sixth studio album, GNX (2024), continues to redefine hip-hop and elevate its cultural significance.
About SZA
SZA is a Grammy Award-winning singer-songwriter known for her deeply personal lyrics and genre-blurring sound that blends R&B, soul, and alternative influences. Her artistry has made her one of the most compelling voices of her generation.
About Live Nation
Live Nation Entertainment is the world’s leading live entertainment company, encompassing Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.
About Visual Feeder
Visual Feeder transforms urban retail windows into dynamic digital canvases through advanced projection mapping technology. By creating immersive advertising experiences, the company connects audiences with brands in unexpected and engaging ways while enhancing cityscapes.