Bus Shelters and Posters in Buffalo, NY are encouraging Bystander Intervention with OOH messages for NY State’s Department of Health, #StopSexualViolenceNY.

Click here a video from Spectrum News

The photos are firm, direct and intimidating.  The copy, though lengthy, violating OOH Today’s 6 words or less rule, are effective delivering the message for both designs.  The lead-in suggestive copy, draws the viewer to read further.  Examples are “Some guy was all over her, we left and …” and “She was alone so I made my move…”.  Nice work.