Perion Acquires PRN, a Leading In-Store Retail Media Company with Exclusive Multi-year Partnerships Across Some of North America’s Largest Retailers
Perion, an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, today announced it is accelerating its in-store media presence with the acquisition of PRN, a leading In-Store Retail Media company. The transaction amount is up to $12 million and is expected to be accretive from closing.
Physical retail accounts for more than 80% of U.S. retail commerce, and in-store media inventory has become one of the most coveted components of major consumer brands’ media plans, reaching customers at the point of purchase. As advertisers push for full-funnel omnichannel continuity, closing that gap has become a structural requirement for the industry.
By combining premium in-store inventory with three of the fastest growing advertising verticals – Commerce, CPG and Health Care – Perion is expected to attract larger advertiser budgets and accelerate growth across both the Retail Media and DOOH channels.
The acquisition of PRN scales Perion’s digital suite directly into exclusive point-of-purchase environments, extending its solutions through to the final layer before purchase.
Over time, Perion expects to leverage programmatic execution to in-store retail media, operating within the rules each retailer sets for content, frequency and store experience. With PRN, Perion’s offering spans programmatic Digital-out-of-home (DOOH), commerce, social, in-store retail media, CTV and direct demand relationships, within a single execution layer.
By combining PRN’s established retail footprint with Perion’s digital scale, the acquisition is intended to advance four strategic priorities:
●Multi-vertical and geographic expansion: Point-of-purchase media across warehouse club, pharmacy, consumer electronics and grocery environments; including a top warehouse club’s 4K TV network across 750+ warehouse club locations in North America, a top big-box retailer across 4,500+ stores, and a leading national healthcare retailer across 2,200+ stores. The footprint gives Perion direct access to advertising’s highest-spending verticals: Commerce, CPG and Health Care.
● Exclusive in-store retail media inventory: Adding exclusive, multi-year inventory agreements with national-scale tier-1 retailers across warehouse club, big-box, and healthcare retail.
●Last-mile to point-of-purchase precision: Combining Perion’s programmatic DOOH footprint with PRN’s in-store network to reach shoppers across the full last mile, from the commute to the shelf, placing brands in front of shoppers as they compare products and make final purchase decisions.
● Retail media market expansion: Opening access to net-new advertiser budgets within the $70B+ U.S. retail media market. The larger opportunity is in-store’s role as the closing layer on full-funnel campaigns.
“The PRN acquisition checks all the boxes – Strategic, Synergetic and Profitable from day one. PRN gives us the ultimate channel before any decision to purchase,” said Tal Jacobson, CEO of Perion. “Our intent is to leverage the breadth of our channel offering, including CTV and digital out-of-home, so a brand can execute a single campaign from the living room to the shelf. For retailers, it means curated monetization that protects the store environment. This expands our TAM across the retail media market and opens budgets that have not historically been programmatically addressable. I want to welcome the talented team of PRN as they join our journey to provide the best solutions for advertisers worldwide.”
“Joining Perion will allow us to deliver greater overall value to our retailers and advertisers,” said Kevin Carbone, CEO of PRN. “Marketers want to plan in-store advertising the way they plan every other channel. Perion brings the demand and the execution to make that possible, while retailers keep the same control over what runs in their stores.”
Transaction Terms
The transaction terms are up to $12 million in cash paid at closing, subject to customary purchase price adjustments with cash free and debt free. The acquisition is expected to contribute approximately $3 million to Adjusted EBITDA in 2027 before taking into account any synergies. The acquisition is expected to be accretive from closing and is not expected to have a material impact on the Company’s full-year 2026 outlook.
The all-cash consideration eliminates post-closing contingencies and complexity, allowing Perion to focus resources immediately on integration and value creation.
This structure reflects Perion’s disciplined M&A approach, securing immediate access to exclusive point-of-purchase inventory and established retailer relationships. PRN will operate as Perion Retail Networks, with no disruption to existing retailer or advertiser relationships.