Wine-in-a-can brand Hun moved to upscale their marketing activity, launching a tongue-in-check ‘lockdown’ Out-of-Home advertising campaign. More at the bottom of this post.
JCDecaux UK and TBWA\London
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The creative is by TBWA\London and comprises a series of creatives including: “Did you see our new advertising campaign? No, didn’t think so.”, “Look, everybody, we’ve just launched a new wine! Anybody? Anybody? Anybody?”
With summer festivals cancelled, wine-in-a-can brand Hun moved swiftly to upscale their marketing activity, launching a tongue-in-check ‘lockdown’ Out-of-Home advertising campaign instead. The campaign was planned and booked with JCDecaux UK through Talon and Manning Gottlieb OMD
Amazing time-lapse video showing the creation of the large scale mural on a Lamar Advertising of New York City designed to capture the heroism of nurses. Montefiore Medical Center collaborated with artist Tristan Eaton to create the image which can be seen at 34th Street and 8th Avenue in NYC. Credits also to Shughes Entertainment and Truform Media Group, LLC.
Link to time-lapse below and photo attached
https://www.youtube.com/watch?v=YkFYE6apgEg
HUN, ‘wine in a can’ campaign, a few possibilities:
1. OOH vendor forced them to run non-cancellable inventory, and they changed the creative to a big FU to the inflexible vendor/agency.
OR
2. They posted a small handful of signs, and it’s actually attempting an online ‘earned media’ campaign via viral social sharing.
OR
3. They got a big discount for diminished impressions, and the actual ROI is comparable to an OOH campaign in normal times.
What do you guys think?
Love all 3 possibilities Michael Baker! Thank you for the observations!