OOH Today’s Podcast 14 —
HOLDS—
How long should an Agency ask for a Hold? How long should an OOH Provider allow?
Why do we need Holds anyway?
What are the optimal # of days for Holds?
What’s too long?
Are they necessary at all?
How do Holds work for programmatic / automated systems? Any different?
Stories of failed or successful Hold requests, up and down stream.
The Board Room
OOH Experts / Board Members:
Jack Sullivan, Todd Hansen, Bob Wolfe and Daniel Wilkins
Podcast #14 — 18 minutes —Click the orange circle/white arrow below to listen
Board Room Directors:
Todd Hansen, General Manager, Sun Outdoor
Daniel Wilkins, Founder, CEO, Agency 672
Bob Wolfe, Owner, Outselling, Inc
Jack Sullivan, OOH Media Professional and Adviser
Brent Baer, Moderator, Publisher, OOH Today
OOH TODAY —The outdoor advertising industry’s only independent voice.
‘The Board Room’ is outdoor advertising’s unfiltered/unscripted podcast offering deeper insights of the Out of Home Advertising Industry. A panel of experienced OOH professionals discuss everything in the OOH space… agencies, buyers/sellers, creative, leadership, measurement, sales, technology and the journey.
Share your opinions, comments and experiences on the issues and answers presented in today’s billboard podcast. Please submit questions for our panel to BillBoard@OOHToday.com
We may not always say what you’ll like, but we’ll tell you what you need to know about Out of Home Advertising.
Podcast produced by William Farmer
P14