OOH They Said It Today – Greg Glenday

In announcing the release of Lightbox’s new AR product, CEO Greg Glenday challenged DOOH advertisers to use QR codes to offer consumers a “magical experience,” beyond a basic website link or sign-up form.

”Consumers have accepted QR codes as the default frictionless digital interface with the physical world,” said Glenday. “The challenge now will be to make sure that they have a magical experience every time they scan. Video Out-of-Home has the fewest creative constraints of any video medium, so shame on us if we simply take an engaged consumer to a website or a sign-up form.”