oOh! accelerates large format digital leadership in Sydney with long-term agreement across 17 sites
Sydney – oOh!media has extended its large format digital position in Sydney, signing a long-term agreement with EiMedia to represent its 17 digital billboards.
Significantly bolstering oOh!’s large format inventory in the country’s biggest media market, the sites are all positioned on major roads and motorways, providing valuable coverage on key routes including the M4 at Greystanes, the M7 at Horsley Park, and the Great Western Highway at Eastern Creek.
Robbie Dery, chief commercial operating officer, oOh! said: “This long-term agreement with EiMedia aligns with oOh!’s ongoing strategy to grow our unique digital network around Australia, especially across key metro markets.
“The addition of these 17 large-format digital billboards on key roads offers our advertising partners even more ways to connect high value audiences at scale to make their brands unmissable. The location of these particular assets also integrates with and complements oOh!’s existing network to drive attention from new consumers not previously served by our network.”
oOh! will begin sales representation for the 17 large format digital billboards effective from 1 February.
oOh!media is a leading Out of Home media company that is enhancing public spaces through the creation of engaging environments that help advertisers, landlords, leaseholders, community organizations, local councils and governments reach large and diverse public audience. The company’s extensive network of more than 37,000 digital and static asset locations includes roadsides, retail centers, airports, train stations, bus stops, office towers, cafes, bars and universities. Listed on the ASX, oOh! employs around 800 people across Australia and New Zealand, and had revenues of $504 million in 2021. Find out more at oohmedia.com.au