NEW STATE-OF-THE-ART DIGITAL BILLBOARD FROM PARK OUTDOOR ADVERTISING IS LIVE IN THE TOWN OF CAMILLUS
A Back-to-Back Digital on Display at 4400 West Genesee Street
CAMILLUS, NY — Park Outdoor Advertising has completed a new addition to their fleet of digital displays, located at 4400 West Genesee Street. This back-to-back digital billboard offers valuable communication capabilities to the community of Camillus and eye-catching advertising opportunities along one of central New York’s high-visibility commercial areas.
Featuring two state-of-the-art Formetco LED displays, this digital billboard delivers bright, crisp messaging to an audience in both directions along West Genesee Street. To enable multiple advertisers to take advantage of this prime location, this back-to-back display uses scheduled messaging rotations to maximize exposure while minimizing visual clutter—all in accordance with New York Department of Transportation regulations.
These displays give the Town of Camillus and surrounding communities a place to share important public service announcements, AMBER Alerts, emergency notifications, weather advisories, and information about local events.
The Town of Camillus remains the owner of the property, and Park Outdoor Advertising expresses its sincere appreciation to the Town Supervisor, John Fatcheric, and the Town Board for their dedication to economic development, which continues to strengthen the community. It is with their partnership and support that this project was made possible.
“This is a great example of a public-private partnership that benefits our community. The new digital display not only supports local businesses but also gives us an important tool to communicate with residents and visitors when it’s needed most.”
— John Fatcheric, Town Supervisor, Town of Camillus
“We’re proud to partner with the Town of Camillus on this project,” said Bill Dugan, Vice President and General Manager of Park Outdoor Advertising. “This new back-to-back digital display represents another significant investment in Central New York and expands our ability to provide businesses with a highly visible and effective advertising platform in both directions of travel. Digital billboards offer the flexibility to deliver timely messages while also supporting the community through public service announcements, emergency communications, and local event information. We’re excited to bring this enhanced digital advertising capability to Camillus.”
“This new digital billboard gives local businesses the flexibility to connect with thousands of customers every day while also providing the Town with a powerful platform for community messaging when it matters most.”
— Stephen Frank, Vice President of Leasing and Development, Park Outdoor Advertising
About Park Outdoor Advertising
Park Outdoor Advertising operates a billboard plant with 1,450 billboards, including 53 digital faces, in upstate New York and northern Pennsylvania. Park Outdoor operates regional offices in Binghamton, Elmira, Utica, and Syracuse and is headquartered in Ithaca, NY.
About Formetco
Headquartered in Duluth, GA since 1968, Formetco leads the outdoor advertising and sports scoreboard industry in research, design, and development of a wide range of innovative digital and hardware products. Formetco Sports, a division of Formetco, is at the forefront of enhancing game day experiences with digital LED displays and other products for High Schools, Colleges, and Professional Sports venues across the United States. To learn more about Formetco, visit: https://www.formetco.com/about/