OOH Today’s Stat of the Week – Powered by StreetMetrics
We Pulled OOH Performance Near Every Beef O’Brady’s in America
for St. Patrick’s Day. Here’s What the Data Found
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OOH Today’s Stat of the Week –Powered by StreetMetrics.
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The Stat: Transit OOH within 5 miles of Beef O’Brady’s locations nationwide delivered a 14.95% impression lift for Car formats and 11.78% for Bus during St. Patrick’s Day week, compared to a standard March baseline.
The Insight: To celebrate St. Patrick’s Day, the StreetMetrics team used the new Point of Interest feature inside the Intelligence Tool to pull OOH impression performance around every Beef O’Brady’s location in the country. Transit formats were the clear winner. People move toward their celebrations before they arrive, and Car and Bus inventory captured that motion. The audience data adds color: NHL Fanatics jumped 23 index points week-over-week, and Wellness Seekers led all segments at an index of 169, a reminder that the St. Patrick’s Day crowd is broader than the bar-going stereotype suggests.
The Takeaway: The Point of Interest feature makes similar analysis available for popular stores and chain restaurants across the country. Pick a location, set a radius, and the Intelligence Tool surfaces how OOH performs around it, which formats win, and who the audience is. For planners building campaigns around cultural moments, that is the difference between buying on instinct and buying on data.
Interested in understanding the brand building capabilities of your inventory or campaign? StreetMetrics is offering discounted bundled brand awareness studies. Reach out to Michael@Streetmetrics.com to learn more.
StreetMetrics sponsored this post.