VIOOH Partners with OUTFRONT

Publisher’s note:
When the ink is nearly dry on the AdQuick / OUTFRONT commercial partnership, with a reported $20 million to be invested by OUTFRONT in AdQuick, VIOOH tells us they too are partnering with OUTFRONT, adding OUTFRONT’s Inventory to VIOOH’s programmatic platform. Read that sentence aloud three times in succession.

VIOOH Partners with OUTFRONT
to Add Expansive U.S. Inventory to Its Global Programmatic Platform

London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with OUTFRONT, one of the largest and most-trusted IRL media companies in the U.S., significantly expanding programmatic access to DOOH inventory across the US.

The partnership encompasses OUTFRONT’s premium inventory of more than 7,600 digital screens, delivering more than 18 billion monthly impressions. High-impact locations include roadside billboards on key highways, train and subway stations, urban panels and bus shelters across more than 50 major cities and regional areas nationwide.

The network’s street furniture portfolio delivers strategic coverage across New York City, Boston, Louisville, Los Angeles, Las Vegas, Tampa, and Miami, among others. The transit network provides access to major train stations, including New York City MTA, Boston’s MBTA, San Francisco BART, Florida Brightline, Miami Metrorail, Chicago Metra, and Washington DC WMATA.

Representing approximately 25% of the US DOOH market, OUTFRONT’s broad inventory mix enables advertisers to reach diverse audiences wherever they are, whatever the time of day.

Partnering with OUTFRONT is a step change for our US offering. By bringing a quarter of the US DOOH market onto the VIOOH platform, we’re giving even more media buyers unprecedented access to premium inventory at scale,” said Jean-Christophe Conti, Chief Executive Officer at VIOOH. “The combination of roadside, transit, and urban environments means brands can build truly comprehensive campaigns on the VIOOH platform that follow consumers throughout their day, from morning commute to evening leisure. This scale and quality will enable brands to build genuinely impactful DOOH campaigns across the States.”

“Partnering with VIOOH strengthens and expands the programmatic capabilities across our digital network,” said Neil Shapiro, VP Programmatic, OUTFRONT. “By combining VIOOH’s advanced technology and global reach with our premium, high-impact inventory, we’re expanding access to our screens for buyers worldwide. This collaboration represents an exciting step in how advertisers can plan and activate campaigns across our network.”

Through programmatic buying via VIOOH’s supply-side platform, advertisers gain enhanced flexibility, precision targeting, and improved efficiency, ensuring maximum impact and engagement across OUTFRONT’s vast media network.

About VIOOH
VIOOH is a leading premium global digital out-of-home supply-side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through programmatic capabilities and data. VIOOH currently trades programmatically in 37 markets and drives demand through partnerships with +50 DSPs globally, with more to follow. For more information, please visit www.viooh.com