OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Canada Buys American Billboards in Anti-Tariff Campaign
Canada will erect a series of billboards along highways in 12 “red states” in the U.S. as part of a campaign to sow public discontent with American tariffs, Canada’s Foreign Affairs Minister said. The states include Florida, Nevada, Georgia, New Hampshire, Michigan and Ohio.
2. Heineken’s Global Hunt for a Pub Owner—With One Catch
To celebrate St. Patrick’s Day, Heineken launched a worldwide search for the next owner of McLoughlin’s Bar, a 155-year-old Irish pub. The catch? Your last name must be McLoughlin. OOH ads ran in cities with large Irish diasporas, from New York to Sydney.
3. Top 25 Women Driving Growth in OOH
OOH Today’s annual Top Women Driving Growth in Out of Home list is back for 2025, celebrating 25 exceptional women who are shaping the industry. From breaking barriers to driving innovation, these leaders share insights on the future of OOH, career challenges, and what it takes to succeed in a traditionally male-dominated space.
4. WPP Seeks Buyer for Inflight Ad Unit Spafax
WPP is looking to sell its inflight ad and entertainment unit, Spafax, for up to $97M. The move aligns with newly appointed chairman’s push toward AI-focused growth as WPP navigates a challenging market.
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