OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. Retail Media Network Predictions for 2025
Despite the rapid growth of retail media networks, driven by major players like Amazon, Walmart, and Target, as well as emerging networks from companies like Saks and Wawa, experts note challenges for smaller retailers in maintaining high revenue growth, emphasizing the need for investments in new ad technologies, content experiences, and streamlined processes to compete with larger players.
2. Comcast Adds New Tech Partners to Expand Digital Signage Capabilities
Comcast Smart Solutions has partnered with Rivalry Tech and LetzChat to expand its Digital Signage portfolio in the healthcare, hospitality, quick-serve restaurant (QSR), and sports and entertainment venue sectors.
3. DOOH Set For a Data-Driven, Dynamic Year
The AI revolution is set to transform DOOH advertising in 2025 by enabling smarter, data-driven campaigns that personalize content based on real-time audience behavior, location, and context. With AI powering everything from creative design to audience targeting and immersive experiences, the industry is poised for greater innovation and measurability, enhancing the effectiveness of OOH campaigns and their integration with other digital platforms.
4. OOHMAA Sets Their Sights on 2025
Natasha O’Connor, CEO of OOHMAA, reflects on the achievements and challenges of the OOH industry in Aotearoa during 2024, highlighting record revenue growth, the rise of digital formats, and key initiatives such as the launch of the OOHMAA Awards and the Emerging Leaders Board. Looking ahead, Natasha outlines plans to sustain momentum, introduce new audience measurement standards, and further demonstrate the effectiveness of OOH as a media channel.