OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Coors Light Awarded For Viral OOH Moment
Coors Light and its agency Rethink were recognized with the Brave Brands award at the 2024 International Andy Awards for their viral marketing campaign that began with a broken digital ad. In late August of last year, a foul ball from Shohei Ohtani knocked out an LED module in Coors Light’s ad at Citi Field, creating a black box over the logo on the can. In response, Coors and Rethink launched a special-edition Coors Light can featuring the black square within just 48 hours. Images of a black square-adorned Coors Light can quickly flooded social media feeds and appeared on billboards and on digital ads around Angel Stadium.
A Peek Inside Home Depot’s DIY Retail Media Network
Home Depot’s new self-service ad platform, Orange Access, was a topic of discussion during a panel at Advertising Week New York this week that featured executives from retail media technology companies – and Home Depot partners – Vantage and Pentaleap. Orange Access allows advertisers to plan, activate, optimize and report on media campaigns run on Orange Apron Media, the retail media offering that Home Depot rebranded earlier this year.
OAAA Shares Research Findings at DOOH Insider Summit
During MediaPost’s DOOH Insider Summit in Austin last week, OAAA President & CEO Anna Bager shared highlights from a new study that shows why reallocating just a few percentage points to OOH drives impressive gains in overall media plan ROI, enhances brand consideration, and boosts purchase intent.
Vistar to Power JOLT’s DOOH Network
JOLT, a global OOH/Electric Vehicle (EV) charging network, has partnered with Vistar to further power their advertising operations. The expanded partnership enhances JOLT’s advertising operations across Australia, New Zealand, the UK and Canada, which will now be managed and operated using Vistar’s suite of enterprise software.