OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Ikea’s Clever OOH Campaign in Sweden
In early September, Ikea Sweden offered people the chance to become “Sleepfluencers” and receive a free blackout roller blind to block out the summer daylight. The catch? The back of the blinds featured ads for Ikea mattresses, pillows, and duvets that folks outside could see.
Selling CTV and DOOH as the Same Thing Undermines Their Value
Some companies misclassify video streaming services in restaurants and bars as CTV. Some sought to capitalize on the CTV hype, while others found it challenging to educate the marketplace on the unique value of venue-based streaming, opting instead to label it as CTV. This has led to significant frustration, resulting in many DSPs and agencies blocking the worst offenders – a major obstacle to the adoption of DOOH. Gulab Patil, founder & CEO of LEMMA, weighs in.
Democrats Taunt Trump with Chicken Billboards
In an attempt to nudge former Pres. Trump to debate VP Harris again, the DNC has paid for mobile billboards calling him a “chicken” and showing him dressed up in a yellow chicken costume.
L’Oreal Delivers First TikTok Stream on to Piccadilly Lights
L’Oréal has performed the first ever live stream of TikTok video content onto the Piccadilly Lights screen in London. The livestream forms part of an event, held in partnership with retailer Boots, which includes beauty sessions and classes in the Below the Lights event space linked to the DOOH screen.