OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
US DOOH Forecast to Approach $6B by 2028
OOH is expected to be a $12B business in the US by 2028, PwC’s annual Global Entertainment & Media Outlook report suggests, with DOOH representing roughly half that amount ($5.9B).
Oregon Lottery Billboards Possibly Hacked
LED screens on roughly seven Oregon Lottery billboards were shut off after they were taken over by a mysterious furry animation last week. While the affected billboard seen in the image below is owned by Meadow Outdoor Advertising, third-party vendor, which operates the LED sign, was reportedly the source of the issue.
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Walmart’s Advertising Unit Extends Growth Streak
Walmart Connect grew revenue 30% year-over-year in the retailer’s fiscal Q2 2025. Ad sales derived from marketplace sellers – brands that sell their wares through Walmart – climbed nearly 50%.
Artist Restores Iconic Billboard in Virginia
The Doumar’s Cones and Barbecue back-lot sign, originally painted six decades ago by Hampton Roads legend Wallis “Wally” Damon, was repainted this summer by local artist Abby Pawley.