OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
US DOOH Forecast to Approach $6B by 2028
OOH is expected to be a $12B business in the US by 2028, PwC’s annual Global Entertainment & Media Outlook report suggests, with DOOH representing roughly half that amount ($5.9B).
Oregon Lottery Billboards Possibly Hacked
LED screens on roughly seven Oregon Lottery billboards were shut off after they were taken over by a mysterious furry animation last week. While the affected billboard seen in the image below is owned by Meadow Outdoor Advertising, third-party vendor, which operates the LED sign, was reportedly the source of the issue.
Posts from the portland
community on Reddit
Walmart’s Advertising Unit Extends Growth Streak
Walmart Connect grew revenue 30% year-over-year in the retailer’s fiscal Q2 2025. Ad sales derived from marketplace sellers – brands that sell their wares through Walmart – climbed nearly 50%.
Artist Restores Iconic Billboard in Virginia
The Doumar’s Cones and Barbecue back-lot sign, originally painted six decades ago by Hampton Roads legend Wallis “Wally” Damon, was repainted this summer by local artist Abby Pawley.
View this post on Instagram
- Advertisement -
