OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Unusual Brief for AA’s UK Campaign
Alcoholics Anonymous launched a UK DOOH campaign that curiously does not include the AA logo. Each caption prominently features two A’s within the copy.
Sources: JCDecaux Eyes Clear Channel’s European Assets
According to sources, JCDecaux SA is exploring a bid for the European advertising assets of U.S. rival Clear Channel Outdoor Holdings Inc. The deal could attract regulatory scrutiny.
Public Art vs. Advertising
On an early summer evening last month, 30 artists descended on downtown Seattle to create public art on top of ads in a social commentary on the asymmetrical dynamics between the two in public spaces.
Outdoor Defies Ad Spend Trend in Australia
Australia’s ad spend fell 5.3% in May, while outdoor media was the only major media reporting growth (up 1.6%). Forward bookings data shows future bookings at the highest level this year.
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