OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
Huge Billboard in Mumbai Toppled by Storm
At least 14 people were killed and 74 others injured when a massive metal billboard collapsed in India’s financial capital of Mumbai during a severe storm Monday evening.
Mumbai’s municipal body said in a statement that the billboard’s owner did not have a permit to erect the huge structure, which was bigger than an Olympic-sized swimming pool.
Read the full story on CBS News.
Adams Outdoor Names New CEO
Adams Outdoor Advertising has announced the appointment of Kevin Jones as CEO. With 30+ years of experience in the tech industry, the former CEO of Calabrio and Rackspace Technology will help chart the company’s next chapter of growth.
Long-time Adams CEO Kevin Gleason stepped back earlier this year into the Executive Chairman role.
Read the full story on OOH Today.
Ad Council Launches Trade Association Advisory Committee
The Ad Council has formed the Trade Association Advisory Committee, which is comprised of executives from trade associations representing every sector of the media ecosystem. Members of the newly formed Trade Association Advisory Committee will offer insights and perspectives on the challenges and opportunities facing their industries, guide the best ways to effectively engage their memberships, and explore opportunities to amplify Ad Council messages.
Perion Launches Global DOOH ‘Green Curated Deals’
Perion Network Ltd., a technology leader in connecting advertisers to consumers across all major digital channels, announced the launch of Hivestack’s ‘Green Curated Deals’ solution on a global scale, giving DOOH buyers direct and transparent access to lower carbon ad inventory.
Read the full story on Morning Star.
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