OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
OAAA and OOH UNITED Launch Future Leaders Program
The OAAA and OOH UNITED have teamed up to unveil the new Future Leaders program in search of 10 OOH professionals – under the age of 40 with at least five years of industry under their belt – who will win a guided trip to OAAA’s 2024 OOH Media Conference and assume pivotal roles within OOH UNITED to support the development of the next generation of leaders.
The deadline to apply is March 15.
Read the full story in OOHToday.com.
Pilot Project Tests Screens on Shopping Carts
German company Rewe Group is testing a “digital shopping companion” at a shopping center in Cologne, attaching AI-enabled tablets to shopping carts to provide personalized product suggestions, help search for goods, and offer navigation through the supermarket.
JCDecaux Launches Programmatic DOOH Live Awards
JCDecaux UK‘s Programmatic DOOH Live Awards 2024 are a free-to-enter competition intended to shine a spotlight on the best DOOH campaigns from the UK over the past year. Unlike most behind-closed-doors judging processes in the advertising industry, these entries will be judged live at an engaging and interactive afternoon event in London, where the audience will get to cast their votes for the most innovative campaigns.
The deadline for entry is March 8, the shortlist will be announced on April 1, and the judging event will take place on April 24.
Read the full story in OOHToday.com.
OUTFRONT Publishes Billboard 101 Q&A
From cost to specs to location and turnaround time, OUTFRONT recently compiled all the questions about billboard advertising that they wished someone had answered for them when they were first getting started.
Read the full story in OUTFRONT.