London,: JCDecaux UK, the number one outdoor advertising company worldwide, today announces the launch of The Programmatic DOOH Live Awards 2024 to celebrate five years since the launch of programmatic digital out-of-home (pDOOH). The new, free-to-enter awards will shine a spotlight on the very best DOOH campaigns from the UK over the past year.
In today’s dynamic marketing landscape, pDOOH plays a significant role in the omnichannel approach. Breaking free from a siloed approach is enabling advertisers to create an inclusive media mix and establish more cohesive, measurable consumer journeys.
Unlike most behind-closed-doors judging processes in the advertising industry, the entries will be judged live at an engaging and interactive afternoon event in London.
Alongside an expert judging panel, the gathered audience will be able to cast their votes for the most innovative campaigns, while the public will also have their say on the People’s Choice award.
Submissions to The JCDecaux Programmatic DOOH Live Awards 2024 require an ‘audition tape’ and light-touch entry process to encourage a wide range of entries.
Unlike most behind-closed-doors judging processes in the advertising industry, the entries will be judged live at an engaging and interactive afternoon event in London.
Mark Bucknell, Chief Commercial Officer, JCDecaux UK comments: “Having watched the pDOOH landscape evolve over the past five years, we’re proud to launch the UK’s only awards designed to specifically recognise the most innovative and impactful campaigns created by agencies, technology platforms, and brands. By breaking free from the conventional awards scene, we’re proud to bring to the market an awards series with a difference.”
The deadline for entry is 8th March 2024, the shortlist is announced on 1st April 2024 and the judging event will take place 24th April 2024.
For more information visit: https://newdigitalage.co/the-jcdecaux-programmatic-dooh-live-awards-2024
About JCDecaux
JCDecaux is the world’s largest out of home (OOH) advertising company reaching audiences in over 80 countries. As the UK market leader, JCDecaux enables brands to reach consumers in airport, rail, roadside, and retail environments through traditional, digital, and programmatic OOH advertising. From increasing awareness and engagement to delivering targeted, dynamic content, JCDecaux offers innovative data-driven solutions to bring brands and audiences closer together. The company is committed to providing a powerful brand-first environment where accountability, measurability, viewability, brand safety, and sustainability are paramount.
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