Outdoor Advertising Association of America (OAAA) was in Chicago & NYC yesterday, January 18th, simultaneously hosting ROI workshops for #OOH specialists.
The event was organized to empower OOH media professionals to absorb and articulate Return on Investment (ROI) results. The OAAA worked with Sequent Partners to develop the comprehensive workshops designed to assist OOH specialists in understanding media mix models, model outputs and the modelling ecosystem. The workshop objectives included helping OOH specialists to challenge negative ROI results and leverage positive results plus provide salient talk points about ROI measures.
The OOH Specialists ROI Workshop was a free event.
Looking closely at the photos, it is clear its been a long time (could a year be that long?) since I have made calls to the two markets.
In the Chicago photo above, recognizing two veterans of the #OOH Industry who understand learning never stops. I believe I see: David Sebastian, OOH Supervisor, Starcom, sitting in the back row, left side of the picture and Donna Baum, Associate Media Director, Starcom, in front, far right side of the photo.
The NYC, OAAA workshop photo below. Recognizing OOH media veteran in attendance, Hallie Friedman, Director at Project X (PJX) in the back row, center, right.