Leaders from WPP Media, Talon, Broadsign, Harvey and Sharp
join a cross-industry jury celebrating the strategy and media planning pushing OOH forward
WASHINGTON, D.C. – The Out of Home Advertising Association of America (OAAA) today announced the jury for the 2026 OOH Media Plan Awards, bringing together ten leaders from across brands, agencies, media owners and technology to recognize the most effective and innovative strategic thinking in out of home (OOH) advertising.
For more than 25 years, the OOH Media Plan Awards have celebrated the critical role media planning plays in turning great ideas into impactful campaigns. The program recognizes the strategy behind the work, from understanding audiences and allocating investment to selecting the right environments, formats and moments to connect with consumers.
As OOH becomes more dynamic, data-driven, and integrated within the broader media mix, this year’s jury reflects the range of expertise increasingly shaping how the medium is planned and activated. The ten judges bring perspectives spanning brand leadership, agency strategy, programmatic media, OOH sales and technology, providing a cross-section of the industry responsible for bringing campaigns from strategy to execution.
Great OOH is powered by great planning,
“Great OOH is powered by great planning,” said Olivia Oshry, Chief Marketing Officer, OAAA. “The OOH Media Plan Awards recognize the strategic thinking that turns the possibilities of the medium into real impact, from understanding audiences and identifying the right moments and places to show up to making every placement and investment work harder. This year’s jury brings together an exceptional range of advertising perspectives, and we look forward to celebrating the plans that demonstrate just how powerful OOH can be when strategy, insight and execution come together.”
The 2026 OOH Media Plan Awards jury includes:
- Donny Charbonnet, President, DAA Media + Marketing
- Enza Chiodi, U.S. Chief Client Officer, Talon
- Grace Dolan, President, Sharp Home Electronics Company of America
- Dave Etherington, Chief Commercial Officer, Broadsign
- Vanessa Hartley, Senior Sales Director, Programmatic, Orange Barrel Media
- Kristi Hummel, VP, Director of Out of Home Investment, Canvas Worldwide
- Monica Robinson, Vice President, Sales Support Services, Lamar Advertising Company
- Amanda Temes, Brand Paid Media Lead, Harvey
- Ritu Trivedi, Client President, WPP Media
- Alex VanLang, Senior Media Strategist, The Wonderful Agency
The OOH Media Plan Awards recognize campaigns that demonstrate how smart strategy, thoughtful placement, creative execution, and investment come together to deliver meaningful results. Last year’s Media Plan of the Year honor went to The Upgrade Lounge by The TJX Companies, Inc./Marshalls, developed by Edelman New York and Clear Channel Outdoor Airports Division.
Entries for the 2026 OOH Media Plan Awards are open through September 30, 2026, at 11:59 p.m. ET. Winners will be announced at The Advertising Club of New York’s OOH: NOW Conference on Wednesday, December 2, 2026, in New York City.
For campaign guidelines, eligibility requirements, and submission information, click here.
About the Out of Home Advertising Association of America (OAAA)
The Out of Home Advertising Association of America (OAAA) is the national trade association representing the out of home (OOH) advertising industry. OAAA’s mission is to protect, promote, and advance the medium through government affairs and advocacy, industry research and market intelligence, brand and agency engagement, and industry leadership and convening. OAAA works to ensure OOH’s essential role in the modern media mix by advancing standards, aligning the industry around shared priorities, and shaping the future of OOH. Founded in 1891, OAAA serves more than 850 member companies, including media owners, advertisers, agencies, ad tech providers, and suppliers. The association is headquartered in Washington, D.C., with offices in New York City.