OOH Best Creative Last Week Today
The top 10 OOH creative executions that came to our attention last week.
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3. L’Oreal, Beauty Co-Lab and Outdoor Media Group teamed up with Vistar Media to bring dynamic creative to their Kérastase Elixir campaign, successfully driving awareness, consideration and purchase intent for the brand across 6 key markets.
4. Tripadvisor’s Wanderlab mural in partnership with Australia’s Northern Territory brings some travel inspiration to the streets of LA. Darwin-born artists Jason Lee and Trent Bundirrik Lee bring their Aboriginal heritage into the mix, while LA-based Ryan Yanoe adds his modern touch with his signature realism.
5. FreshDirect expertly optimized a slew of OOH formats across New York. Real Food That’s Real New York. | Quan Media Group
6. Is there such a thing as creative that is too simple? Nope. Great example of striking simplicity by Finder. oOh!media
7. Hulett’s combination of digital airport ads and bulletins provides a ubiquitous campaign for Palm Beach County residents. | Hulett Environmental Services lavastudio Clear Channel Outdoor
8. FOOH is all the rage but there’s nothing like a good old fashioned OOH production. “Defy ordinary” is exactly what Nissan did in this campaign at a mall in Belgium. | TBWA\Belgium billups JCDecaux Belgium & Luxembourg
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2. From the Billboard charts to actual billboards, Queen B captured attention in this campaign from Levi Strauss & Co. at Yonge & Dundas in Toronto. | UM Canada, Branded Cities