The best of Outdoor is a monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius.
The Rings of Power
Australia: To promote Prime Video’s new release, The Rings of Power, a multi format OOH campaign was developed to inspire passers-by on what to watch that night. The familiar font and moody creative, calls back to the series’ predecessor and global phenomenon, Lord of the Rings.
Creative: Mediabrands
Media agency: Rufus powered by Initiative
Out of Home: JCDecaux
| Welcome Spring Australia: Canberra Light Rail donned a full wrap, covering the tram in bright flowers in celebration of this year’s Floriade Festival running through to early October. The bright, floral creative welcomes the start of Australian spring.Creative: CMTEDD-Events ACT & TorchMedia Media agency: Direct Out of Home: TorchMedia |
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| Ralph’s Club Australia: To celebrate Father’s Day, Ralph Lauren developed a new woody fragrance, launching with a multi-format OOH campaign. The digital OOH displays and shopping centre activation captures the mood, inspiring shoppers to pickup a new scent for dad.Creative: N/A Media agencies: Wavemaker VIC Out of Home: Scentre Group |
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| Her Majesty Queen Elizabeth II UK: As a mark of respect and a national ‘thank you’ the OOH industry in the UK transformed public spaces into stunning tributes to her Majesty.Creative: multiple Media agencies: multiple Out of Home: multiple |
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| Wear Wool, Not Fossil Fuel US: The Woolmark Company has used 3DOOH to capture the world’s attention and put synthetic fabrics under a microscope. They used the hard-hitting visual of a billboard filling up with oil to illustrate how much fossil fuel is used in the production of synthetic fabrics.Creative: Park Village, 20something & Studio Birthplace Media agency: Craft/PMG Out of Home: N/A |