Netflix’s Outer Banks Makes Huge
Splash in the Heart of Times Square
with Anamorphic Wave
Netflix is making a splash in Times Square for
its “Outer Banks (OBX)” Season 2 premiere.
Last Friday, timed with the July 30 OBX Season 2 premiere, the streamer will stun visitors as the first advertiser in Times Square to employ anamorphic illusion technology in a digital out-of-home (OOH) campaign.
As advertisers seek new ways to breakthrough and connect with consumers, this latest campaign, designed by creative partner d’strict, is leveraging anamorphic illusion technology on a Clear Channel Outdoor spectacular digital display – reimagining the canvas in an unmissable way.
Set in the Outer Banks of North Carolina, the drama-adventure show following a group of teens on the hunt for $400M in gold returns to Netflix for its second season July 30.
This first brand usage of anamorphic illusion tech on OOH in Times Square by Netflix comes as NYC recovers and as people pour back into the “Crossroads of the World,” restaurants get packed and Broadway prepares for opening nights again. To put this ad tech innovation and rebound into perspective, nearly one million drivers are traveling through city tolls in a single day in the metro area. And by Sept., 62% of Manhattan’s office workers are expected to be back. Netflix maintained its OOH presence in Times Square during the pandemic and continues to leverage the OOH space in the city’s most prominent location and in groundbreaking ways.
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