PETA takes a decidedly bold approach with this billboard, asking drivers to reconsider what’s behind their favorite scoop with the provocative line, “They scream for ice cream.” It’s the kind of message that can make one side nod in agreement while the other wonders if dessert really needed to become a moral debate. Either way, PETA proves that a billboard doesn’t have to play it safe to get people talking, because whether you’re team vegan or team “just let me enjoy my ice cream,” this one is hard to ignore.
message for MOVIA Media First Class