MRC OOH Standards Phase 1 Document is Here-

By OOH TODAY believes all voices, not just the loudest, must be heard on April 30, 2024

message for Lindmark

The Media Rating Council (MRC) has released its Out-of-Home Measurement Standards: Phase 1 – Exclusive of Audience.

Please see the link below for the full document. We will work through this giant document going forward to examine and discuss the relevant points.

MRC OOH Standards – Phase 1

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Comments (1)

May the 4th of Out-of-Home be With You - OOH TODAY 2 years

[…] working group – of which Jarvis is a member in dissent – approved a final version of Phase 1 of the council’s “OOH Measurement Standards – Exclusive of Audience” with some additional inadequate […]

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