Modern Movie Marketing Via a Digital Lens from Warner Bros. Pictures at the DPAA Global Summit, October 14, NYC
At DPAA’s Global Summit, Where Digital Meets the Real World, participants will get an inside look at modern movie marketing from Dana Nussbaum and Christian Davin, Co-Heads of Motion Picture Marketing at Warner Bros. To register for the Summit and for more information click HERE. In a fireside chat with The Ankler’s Sean McNulty they’ll discuss how movie marketing taps into today’s digital media. Discussion topics will include.
- Leveraging audience insights for targeting and media optimization.
- Media selection in today’s omnichannel mix.
- Adding digital components to out of home.
- Using AI in movie marketing.
- Corporate culture and how it generates the big idea.
Motion Pictures are heavy users of OOH for its ability to drive ticket sales! Join us at the DPAA Summit as we hear from these marketing stars about these timely topics and their use of out of home.
In addition to Warner Bros. Pictures, this year’s Summit features CMOs from Marc Jacobs, Paramount +, journalist Chuck Todd, performances from Broadway’s MJ The Musical, and industry leaders from Dentsu, Madhive, Outfront, Screenverse, Vistar, AdQuick, Broadsign, AI expert Shiv Singh and more! Register at https://dpaasummit.com/global/
Schedule of Events
Oct. 13 – DPAA VIP Newsmaker Dinner – Invitation only
Oct. 14 – DPAA Global Summit, Where Digital Meets the Real World
Oct. 14 – President’s Post Summit Dinner – Invitation only
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. DPAA’s Global Summit on October 14 in New York is the largest one-day media/marketing event. Leaders from Paramount +, Marc Jacobs, Warner Bros. Motion Pictures, H&R Block, Dogfish Head Brewery and others are set to speak, more information can be found here. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.