OOH Agency Today —Exverus
With their ability to use cold, hard data to dig to the real heart of every out-of-home campaign, Exverus Media knows how to put their money where their mouth is. And their ten years of experience in Los Angeles—one of OOH’s biggest cities—sure doesn’t hurt their reputation either. Combining pristine analytics with real connections, the rational head with the genuine heart, Exverus has been making a name for themselves in the out-of-home world for years. And that’s why today, they’re our Agency of the Day.
Please tell us about Exverus. How long have you been in business? Staffing? Size? Specialties? Billing? Regional Offices?
With team members in every US time zone and headquarters in Los Angeles, Exverus is a 6x Adweek Media Plan of the Year-winning, 35+ strong agency of media and analytics professionals. Exverus was founded in 2012 as the in-house agency for CLIF Bar and CLIF Kid, as well as multiple CAA Marketing clients. Since then, we have built an industry-leading team with over a dozen national clients who invest $5-$35MM per year in paid media. In short, Exverus is the data-driven media agency for culture-creating, growth-stage brands.
What would you like brands and the OOH Industry to know about your shop?
Exverus is the data-driven media agency for culture-creating, growth-stage brands. Our culture is something we hold sacred at Exverus and the reason we have been the fastest growing full service media agency in the world multiple times. In a time of full employment in the media industry, we obsess about finding interesting work that motivates our team and drives their passions. Our team members are selected, and select us, to fit Exverus’ core values of creativity, service, passion and truth.
Do you work with clients directly and/or through agencies? What is the percentage breakdown?
As an agency we typically work directly with clients, and we do the same with our creative agency partners, with whom tight collaboration has been our literal lifeblood and our number one source of new business.
Any comments or suggestions for OOH reps in approaching or working with your company?
Know our core values: Truth, service, passion and creativity. These extend to everyone and everything we do at work.
How do you think Exverus’s analytic, data-driven approach to marketing informs your creativity? What are specific ways that having this almost scientific attitude toward the industry has supported your work?
The clearest way to explain how our analytical approach informs creativity is this: when we use data, we use it to discover not “what is happening?” but to answer the question “why?”
When we ask the questions about why a consumer might need a product or service, we get to the heart of the human insight and then build media solutions around that.
A specific example of this is the research we performed for Premier Protein to understand why consumers first start drinking protein shakes. We learned there were dozens of reasons. So, we decided to build a media plan that would allow customized creative messaging to address each person’s individual need for protein based on their previous digital behaviors and signals. This campaign was awarded Media Plan of the Year by AdWeek.
What is your most memorable new business pitch?
We recently had our first post-Covid, in-person, full-team travelling to the client site new biz pitch. For that reason, it was incredibly memorable to have that feeling again of being “on the road” with your team, staying up all night in the hotel lobby working on the pitch deck, multiple cups of coffee consumed while cracking jokes with your colleagues in person again. It was a great experience!
What differentiates your business from others?
Exverus means “From the Truth” and it guides everything we do.
Authenticity and truth mean more than financial transparency to the leaders of this small media agency in Los Angeles. The agency was founded on the shared belief that finding the truth is a process that creates a virtuous cycle of success.
Since its founding, Exverus has experienced a 500% growth in revenue from clients such as Coca-Cola, Masterclass, Walmart, and Dave’s Killer Bread. We believe that our success is partly because they serve as an in-house media and performance team, even though we are an external agency.
How do you obtain new business?
The majority of our new business is referral-based from current or former clients! We also get many inbound requests as a result of our press and numerous awards. Please reach out to talia@exverus.com as the lead contact or make an inquiry on our website.