Talon launches Atlas Planner, an AI-powered programmatic engine for more precise and impactful OOH built on years of proprietary audience intelligence and proven benchmarks
New York/London: Talon, the world’s leading independent Out of Home (OOH) specialist, today announced the launch of Atlas Planner, an AI-powered planning engine that brings greater intelligence, agility, and accountability to programmatic digital OOH (PDOOH).
Through an intuitive, conversational interface, Atlas Planner can interpret a brief – uploaded or written in natural language prompts – to build a campaign framework instantly, surfacing recommended audiences, environments and buying parameters within seconds. Its interactive map then visualizes how these choices influence available screens, impressions, CPMs and delivery in real time — giving planners and clients a clear, intuitive view of how a campaign comes to life across locations.
Talon’s people‑led, tech‑enabled philosophy
The launch of Atlas Planner represents a significant next step for Talon’s programmatic capabilities. No longer a standalone demand-side platform (DSP), Atlas Planner becomes a core component of a fully connected pDOOH tech-stack that now combines years of behavioral intelligence from Talon’s audience data platform, AI‑powered planning and dynamic creative optimization into one connected workflow.
Built on years of proprietary data, proven benchmarks and real‑world client success, the Atlas suite creates a single intelligent ecosystem under the Atlas brand:
- Atlas Insights (formerly known as Ada) identifies who to reach
- Atlas Planner determines how to reach them most effectively
- Atlas Studio (powered by Grand Visual) ensures the message resonates in context
Atlas Planner is the newest innovation at the core of the Atlas suite, using AI to interrogate Talon’s deep behavioral datasets, generate smarter audience strategies, refine targeting and forecast performance in real time.
It supports advanced optimization and trigger‑based buying, real‑time programmatic activation, with seamless integration into the wider programmatic ecosystem, enabling connected planning at a global scale.
True to Talon’s people‑led, tech‑enabled philosophy, Atlas Planner is designed to elevate expert judgment rather than replace it, surfacing insight at speed while keeping strategy and creativity firmly with Talon’s teams.
designed to elevate expert judgment rather than replace it, surfacing insight at speed while
keeping strategy and creativity firmly with Talon’s teams.
Andy Stevens, Global Chief Product Officer at Talon, said: “Atlas Planner is the next step in our journey to reach people in the real world with more precision, more relevance and greater impact. Powered by an AI planning engine, it brings multiple OOH-specific data sources together and puts them directly in planners’ hands, so teams can move faster and make better decisions. Crucially, this isn’t automation for automation’s sake. It’s people-led, tech-enabled planning that gives our clients clarity, confidence, and clearer ROI.”
Atlas Planner launches immediately in the United States, where demand for enhanced programmatic OOH continues to accelerate. The UK and Canada will follow in July, with other European and international markets rolling out through 2026 as part of Talon’s global product roadmap.
Sue Frogley, Global CEO at Talon, added: “Atlas Planner’s powerful AI architecture is designed to elevate, not replace, the expertise of our world-class OOH talent. By surfacing richer data, faster insights, and more flexible activation on a single platform, we’ve created a full OOH tech‑stack that gives our teams and our clients a huge leap forward in capability. Launching first in the US reflects the scale of opportunity we see there.”
About Talon
Talon is the world’s leading independent Out of Home (OOH) specialist, setting the standard for brands to connect with audiences in the real world, on a global, national and regional scale. Headquartered in London, with offices in major markets and cities across Europe, the Middle-East, North America and Asia-Pacific, Talon delivers effective, creative, and data-driven OOH solutions for some of the world’s biggest brands and leading agency groups. Talon also comprises Evolve, an international OOH specialist with a global planning and buying network spanning over 100 markets; and Grand Visual, the award-winning creative studio redefining what’s possible in OOH. For more information, visit www.talonooh.com