New Degree Deodorant Out-of-Home Campaign Puts Energetic Spin on Errands & Everyday Moments
Here’s a new out-of-home creative campaign from Degree Deodorant – #KeepMoving – that launched nationwide on Monday, Sept. 21.
The digital ads are strategically placed nationwide around gas stations, grocery stores, and charging stations, disrupting mundane, everyday moments and turning them into fun, unexpected reminders to stay active and keep moving. With a Gallup poll reporting that 38% of Americans are getting less exercise than before the pandemic, Degree wanted to identify quick, creative ways for people to incorporate movement into their daily lives that don’t feel like an added task or stressor. The assets are available to view HERE (preview image below).
The out-of-home rollout supports Degree’s larger #KeepMoving campaign this year to inspire confidence in everyone to move more, including a partnership with NBA superstar Kevin Durant; more info on the KD campaign can be found below.
This is a national campaign, some cities include the following markets:
- New York City
- Washington D.C.
- Providence – New Bedford
- Grand Rapids
- Salt Lake City
- Los Angeles
- San Francisco
Background on Degree Initiatives:
- This past June, the brand teamed up with NBA superstar Kevin Durantto commit $1 million that funded rec centers and sports programs in low-income communities and ensured 100,000 kids can #KeepMoving via access to the programs, coaching, and mentorship.
- The brand also collaborated with Durant’s production company, The Boardroom, to sponsor a 5-part video series, ‘Inspired to Move’ – focusing on the ways tech & wellness founders are helping people move every day.
- This is just the beginning – the brand has even more in store for 2021 to inspire young people around the world with the confidence and freedom to keep moving.