New York, NY Screenverse Inc., a leading ad management and monetization provider that specializes in digital advertising in the physical world is proud to announce the appointment of Edric Chan as the new Senior Vice President of Programmatic Partnerships.
Edric brings a wealth of experience in the programmatic advertising industry, having previously held key roles at Insticator, Kargo, The Trade Desk, Time. Inc, and Condé Nast Digital.
Based in New York City, Mr. Chan grew to be a global monetization leader across demand and supply, having spearheaded the evolution of automation within the programmatic sphere.
Edric has championed the industry through ensuring strong, long-term and profitable partnerships with DSPs, exchanges, and other sources of programmatic demand as well as contributing to the success of numerous high-profile strategic partnerships.
Having contributed to the programmatic automation of Connected TV (CTV) ad serving, Edric has set his sights on the Digital Out-of-Home (DOOH) sector as he looks to the next boom in the industry.
Mr. Chan sees great opportunity at Screenverse as “DOOH is on the cusp of where CTV was back in 2016 – a period of rapid expansion driven by programmatic automation that enabled brands to connect to premium inventory through an audience-first focus. Screenverse has been a leader in elevating DOOH to its rightful place in the great digital ad ecosystem by leaning into programmatic automation and audience-based campaigns. The industry is experiencing a period of rapid evolution, and I’m proud to find a home at Screenverse to help DOOH get to the next stages of its development.”
“We are thrilled to welcome Edric to the Screenverse team,” said CEO David Weinfeld, “He is the ideal candidate for this crucial position at Screenverse due to his experience and success in programmatic advertising. Our programmatic offerings will continue to be innovative and beyond our clients’ expectations under Edric’s direction.”
In his new role, Mr. Chan will be responsible for leading the strategic direction and day-to-day management of Screenverse’s programmatic advertising efforts. Edric will work closely with clients to identify and implement the best programmatic solutions for their needs, and will oversee a team of programmatic professionals.
Mr. Chan graduated from the University of Wisconsin-Milwaukee with a degree in Marketing and has been recognized as a thought leader in the programmatic industry, speaking at numerous conferences and events.
Screenverse is excited to have Edric Chan on board and looks forward to the impact he will have on the company’s programmatic offerings.
Screenverse added 6 members to the team in 2022.
About Screenverse Inc.
Screenverse Inc. is one of the largest digital screen networks in the real world, offering a full range of monetization and ad management services. With a focus on innovation and excellence, Screenverse operates media sales, advertising operations, and technical expertise to own the end-to-end monetization of digital screens in the physical world. For more information, visit www.screenverse.com.