Nailed It – Mobilytics and BillboardPlanet
Yesterday at the AdAi conference in Miami Mobilytics and BillboardPlanet unveiled their new partnership to offer Mobilytics Real-Time Audience Data as part of the BillboardPlanet’ Quantum Platform.
Collaboration efforts across leading industry platforms is essential to innovation and growth in the OOH sector. No single service provider has all the tools or tech needed to fully service the needs of OOH operators in terms of inventory management, executions, contracts, verification, and audience impression data.
The two organizations have teamed up to help solve major industry issues and enable clients a seamless solution in a single offering, Mobilytics Real-Time, One-to-One measurement platform deploys sensors that pick up Wi-Fi and Bluetooth signals from Mobile Devices entering the viewshed. The data is transmitted in real-time to the cloud which pulls the data onto the vendor or client facing dashboards. The devices have a range of 400 feet and can be tuned to smaller viewsheds.
BillboardPlanet via its Quantum and Equinox ERP platforms have helped their OOH media owner and media buyer clients optimize their internal and connected processes for over two decades. They are always evolving and striving to connected OOH tech to bring more features and tools to their clients.
This new partnership represents a shift in the OOH industry toward collaboration and cooperation between two totally different solution providers. Both organizations are extremely excited about the new formed partnership.
Both Mike and Casey are also attending ALOOH in Mexico City and will be at the event today and Friday. Please reach out for further details and to set up a platform demo. Casey@Mobiliytics.com Michael@BillboardPlanet.com