Building Trusted Brands in an AI-First World from H&R Block at the DPAA Global Summit, October 14, NYC
In an AI-first world, marketing is evolving rapidly. At DPAA’s Global Summit, Where Digital Meets the Real World, participants will hear from H&R Block Chief Marketing & Experience Officer Jill Cress and C-Suite advisor and author Shiv Singh. To register for the Summit and for more information click HERE. Their DPAA session will explore how brands can balance automation with authenticity and innovation with trust. They’ll share real-time insights on using AI to deliver personalization at scale, foster cultural connections, and build AI literacy within teams. From reshaping campaigns in flight to unlocking the creative power of programmatic DOOH, the conversation will offer practical guidance for leaders navigating this transformative landscape.
Cress is a strategic and passionate consumer and B2B marketer with expertise in financial services, media and technology. Prior to H&R Block she served as Vice President of Brand Marketing at PayPal, CMO at National Geographic, and held leadership positions at Mastercard. Singh is co-founder of AI Trailblazers, a thought leadership platform advancing responsible AI in business, and the author of three books, including Marketing with AI For Dummies. He has held executive roles at PepsiCo, Visa, and was CMO at Lending Tree.
In addition to H&R Block and Shiv Singh, this year’s Summit features CMOs from Marc Jacobs, Paramount +, Warner Bros. Pictures, journalist Chuck Todd, performances from Broadway’s MJ The Musical, and industry leaders from Dentsu, Madhive, Outfront, Screenverse, Vistar, AdQuick, Broadsign, etc.
Register at https://dpaasummit.com/global/
Schedule of Events
Oct. 13 – DPAA VIP Newsmaker Dinner – Invitation only
Oct. 14 – DPAA Global Summit, Where Digital Meets the Real World
Oct. 14 – President’s Post Summit Dinner – Invitation only
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. DPAA’s Global Summit on October 14 in New York is the largest one-day media/marketing event. Leaders from Paramount +, Marc Jacobs, Warner Bros. Motion Pictures, H&R Block, Dogfish Head Brewery and others are set to speak, more information can be found here. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.