Albuquerque —New Mexico —OOH Fast Facts

Geopath Friday Fast Fact

Friday Fast Fact – OOH in New Mexico: The State by Numbers

by Brian Schopper, Marketing Manager, Geopath

For today’s Fast Fact, let’s take a look at some OOH statistics across the 33 counties of New Mexico!

Across the state, there is quite a swing in county populations sizes. Bernalillo County, where the state’s most-populous city Albuquerque is located, has a population of 676,444 people, according to the 2020 Census. From that same Census, only 624 residents reside in Harding County, which is the state’s least-populous county. In fact, Harding County is the 13^th least-populated county in the entire country!

New Mexico, like much of the American Southwest, experiences and contains multiple forest fires/wildfires each year. In fact, a 17,000-acre forest fire in 1950, the “Capitan Gap Fire”, led to the popularization of a now-iconic figure: Smokey Bear. A small black bear cub (originally called “Hotfoot Teddy”) was rescued from the fire, and was soon renamed “Smokey”, after the Smokey Bear ad campaign being run by the US Forest Service. The young cub soon became intricately tied with the campaign’s message of fire safety, and helped boost the popularity of the Smokey Bear campaign immensely.

It is because of little Smokey that New Mexico deemed the American black bear the state’s official mammal!

At the state level, Geopath audits over 10,000 spots, with inventory coming from 30 different operators! In the state, there is a total population of over 2 million people.

Here are a few great potential audience segments to be aware of in the state!

According to Geopath Insights Data, of the 2 million NM residents, 37% report that they have grilled outdoors, 37% report doing outdoor gardening, and 34% have done lawn care in the last 12 months.

In the last year, 21% of residents have been to a professional sporting event, 16% have been to a theme park, and 15% have visited the zoo.

Of those in the state, 45% have stayed in a hotel/motel in the last year, and 28% plan to take a family vacation in the upcoming year.

Within the past 12 months, 15% of residents in the state have gone bicycling, 13% have gone fishing, 12% have been camping, 12% have been hiking/backpacking, and 12% have gone running/jogging. Additionally, 13% of residents say they belong to a gym/fitness club.

Let’s take a look at the Geopath Infographic for the Albuquerque DMA!

Geopath members can access more infographics like this through our geekOUT Library! If you have any questions about Geopath or our measurement, please reach out to us at geekOUT@geopath.org.