AllOver Media Launches Service for Third-Party OOH Impressions Auditing at C-Stores
AllOver Media Unveils Online Dashboard for Audited Media Measurement of C-Store Advertising
Tech-Driven Marketing Tool Pinpoints Third Party-Validated Impressions Data for Every Campaign in Every C-Store
LAS VEGAS – At the NACS Show 2024, AllOver Media, the nation’s leading provider of alternative out-of-home (OOH) marketing and advertising, today announced the first online dashboard to measure and present independent, accurate impressions data to alternative OOH advertisers in C-store environments.
Available Oct. 31 to all AllOver Media clients, the new platform presents near-real-time, map-based visualizations using proprietary algorithms and data from StreetMetrics, the third-party media-measurement service for OOH marketing campaigns. Agencies and advertisers can browse interactive maps and drill down to see granular, near-real-time impressions data from any C-store location (or other OOH location) in their campaign. They can quickly identify outliers to see where campaigns are having the most impact and gauge campaign effectiveness.
“For decades, marketers in digital and print domains have enjoyed precise, audited data about the impressions their campaigns deliver,” said Jeff Griffing, chief executive officer of AllOver. “Now, AllOver Media clients have a similarly rigorous and objective method to demonstrate value and return on investment. Our advertisers can see near-real-time data—not an outdated PDF showing inflated or averaged impressions. We’re delighted to partner with StreetMetrics, the gold standard for OOH impressions data, to bring our advertisers this exclusive service, which adds immeasurable value to their OOH investments.”
About AllOver: AllOver helps customers create more opportunities to captivate consumers, increase awareness, enhance experiences—and drive sales. Its three businesses—AllOver Media, Boxi, and Pointsmith—help leading brands create memorable and compelling ways to connect with consumers. Today, AllOver is the largest alternative out-of-home marketing and media services company in the U.S., representing hundreds of Fortune 500 brands, local businesses, and government agencies.
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