Allegedly OOH Part of Investigation —Louis Vuitton FBI Subpoena
OOH Mentioned as Included in FBI Subpoena
Just when OOH is arguably poised to explode with double digit growth; staying on the horizon for the last 12 months, has been this shadow of a Federal investigation. If there were ever a time to soar, this is it. And now this investigation. The U.S. Federal Bureau of Investigation has issued a subpoena to French luxury group LVMH as part of its probe into media buying transparency in the U.S., according to Campaign.
LVMH, owns brands Louis Vuitton, Moët & Chandon, Veuve Clicquot, Hennessy and Christian Dior.
LVMH media agency is Dentsu Aegis Network. Havas previously held the account. The LVMH subpoena suggests the FBI’s probe has advanced.
According to Campaign there are other developments:
- The FBI has approached and interviewed former or current executives from multiple agencies as part of its broader investigation.
- Part of the focus of the FBI’s inquiries has been the out-of-home advertising sector.
- There is also speculation that the FBI has issued a subpoena to demand information from an unidentified media owner.
Potentially under consideration “illicit transactions to evade regulatory oversight” and “kickbacks”.
See the article in Campaign here ⇒FBI Subpoenas Louis Vuitton