by Sarah Druhan, OOH Today Journalist
Founded in 2003, full-service digital agency Alipes Inc. has been executing marketing campaigns on Boston’s North End ever since. And though they’re proud of their New England roots, Alipes serves clients throughout the United States. They are motivated by their love of always “making the complex simple,” and look to bring their flexibly adaptive outlook to every project, meeting deadlines and keeping teams on task no matter what a campaign may throw at them.
Alipes is named for an alias of the Greek entity Hermes, sandal-winged messenger of the gods. And while Alipes’ small but mighty team of 15 may not boast the power of a Greek god, they are just as committed as their namesake to telling people’s stories and getting across their messages. When the Boston Public Market approached Alipes about showcasing the local food movement, they were soon equipped with a smart but simple poster campaign that perfectly communicated their message while also highlighting the unique qualities of their vendors, giving them a 20% boost in market sales. When the MBTA, largest transit system in Massachusetts, worked with Alipes to promote its corporate pass program, they found themselves with 250 corporate enrollments within the first year—and a new MBTA smart card with a sleekly designed color scheme to boot.
Whatever the challenge, Alipes utilizes creative problem solving and a can-do attitude to revamp clients’ identities while also unlocking the world of potential that was already there.
Click here to learn more about Alipes.
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