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Alaska Airlines Credits Wrapify

Measuring Impact of Moving Out-Of-Home Placement

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Wrapify’s Attribution Suite Transforms Mobile OOH into Laser-Focused Digital Campaigns

 

 Wrapify, the performance-driven ad tech platform for brands powered by OOH and the gig-economy, shared the early success of the company’s Attribution Suite, which launched in Q1 2018. A first-of-its-kind, the multi-channel ad-technology allows brands to capture, retarget, measure and scale out-of-home (OOH) advertising in order to digitally measure and attribute campaign efficacy and success.

According to eMarketer, OOH advertising is expected to grow faster than most other traditional ad mediums in 2019. As OOH continues to experience rapid growth, Wrapify works with brands to hyper-target locations and demographics via wrapped rideshare vehicles and provide OOH measurement by powerfully retargeting ads to continue reaching a captured audience on digital mediums.

Attribution Suite user, Alaska Airlines, integrated the platform into its media mix, capitalizing on the intersection of OOH and digital to promote specific flight routes and cities. As a result, the company saw significant campaign results including a 20 percent increase in online conversion rates, more than 41 million total OOH impressions and a lift in reach and frequency of the overall OOH and digital advertising in-market.

Natalie Bowman, Alaska Airlines managing director of marketing and advertising had this to say: “Wrapify was a great way for us to get unique OOH coverage while also providing the benefits of digital attribution.”

“Wrapify was a great way for us to get unique OOH coverage while also providing the benefits of digital attribution.”  Natalie Bowman, Alaska Airlines managing director of marketing and advertising

Wrapify is bridging the gap between this traditional medium and digital by creating a more transparent and seamless way for brands to measure exact impressions, online or in-app actions and foot traffic in a way that has never been possible before.

“In the past, it’s been impossible for marketers to measure and attribute their ROI for OOH advertising efforts. We created the Wrapify Attribution Suite to fill this void,” said James Heller, CEO of Wrapify. “There’s no other product on the market that provides advertisers with the tools to not only advertise on a moving out-of-home placement, but to measure its impact.”

To learn more about how Wrapify’s platform can empower your brand to reach a tailored audience where traditional media cannot.

Learn more at www.wrapify.com

 

 

 

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3 Comments
  1. Patsy says

    Great success story!! Let’s hope others adopt! DOOH

  2. Emily Fritz says

    There are several other media formats in the market that allow for a moving out-of-home placement with measurable results. Mobile billboards, for example, follow prescribed and strategic routes – driving a brand’s message to the right people at relevant places, specific and customized to every campaign. Many mobile OOH formats are synchronizing digital campaigns for delivery and attribution, reporting back on OOH audiences and providing research studies to effectively measure the impact from a brand awareness and purchase intent standpoint.

  3. Bill Board says

    We love success stories Patsy. Almost as much as we love your comments to OOH Today. Thank you.