Motive Hires Two Former 72andSunny Creatives
NFL, Coors Banquet, Activision, Coca-Cola, Got Milk? Tillamook, Carl's Jr. & Hardee's, Volkswagen, Hyundai, Chevron, Comcast, P&G, and Sears.
…A good ad should satisfy some kind of hunger.”
Ad Agency Motive Hires Two Former 72andSunny Creatives
Denver-based ad and marketing agency Motive – who works with leading retail and food and beverage clients, including Pepsi, Dick’s Sporting Goods, and Burger King – has just hired two former 72andSunny creatives to lead their LA office.
The duo that is affectionately called FraBo – Francisco Puppio and Gabo Curielcha – have worked together on and off for more than 15 years after meeting at Y&R in Chicago.
FraBo spent the last 10+ years as creative directors at 72 and Sunny (LA & NY), leading iconic brands such as 1800 Tequila, Coors Light USA and Global, Coors Banquet USA and LATAM, NFL, Uber USA and LATAM, Tillamook, Carl’s Jr., and Hardee’s.
“We’re excited to come in and help build something special and fun at Motive,” said Franciso Puppio. “It is a new chapter for us, and we are thrilled by the opportunity to diversify the creative leadership next to this talented group of people and incredible brands to create something that impacts and continues to evolve our culture.”
Fran and Gabo were hired as lead creatives for Motive’s LA office, focused on brand storytelling for partners including Pepsi, bubly, Burger King and more.
![Francisco Puppio]()
About Francisco Puppio:
Francisco believes in making work fast and innovatively while maintaining a high level of craft and creative excellence. His range of skills is diverse, yet they have one thing in common: tapping into human connection. Throughout his career, he has focused on work that resonates emotionally and drives culture.
He is a globetrotter from Venezuela who has spent most of his time living and working worldwide. A bilingual creative writer, strategist, and creative leader with a global perspective and an insatiable curiosity, he loves to learn and immerse himself as much as possible in different cultures to develop human-centric ideas with a purpose.
He’s been involved in and led iconic campaigns like the launch of McDonald’s I’m Lovin it, Orbit’s Dirty Mouth, Coors Light’s Climb Your Mountain, and Uber’s La Confianza Empieza Con un Nombre. Additionally, he’s worked with major creative brands like NFL, Coors Banquet, Activision, Coca-Cola, Got Milk? Tillamook, Carl’s Jr. & Hardee’s, Volkswagen, Hyundai, Chevron, Comcast, P&G, and Sears.
Francisco’s work has been recognized at Cannes, the London Festival, San Sebastian, FIAP, and Effie, among other venues.
About Gabo Curielcha:
Gabo is a creative force who has touched iconic brands such as 1800 Tequila, Coors Light USA and Global, Coors Banquet USA and LATAM, NFL, Call Of Duty, Google, Uber USA and LATAM, Coca-Cola, Carl’s Jr. Sears, Craftsman Tools, Hotels.com, Kawasaki, Nike, Sonos, Skylanders, Truth, Target, and more.
His creative firepower comes from his diverse background and understanding of cross-cultural markets through real-world experience. Before advertising, Gabo was a trained chef and travel cook for high-end establishments in cities such as Portland, Miami, and London. He was raised in Guadalajara, Mexico.
Gabo found his way to new heights by focusing on his natural inclination toward culinary creativity. A pinnacle in his career was the opportunity to merge past and present lives in the creation of a limited edition burger for Carls’ Jr., The Diablo Burger, which later became a permanent item on the menu.
His philosophy in advertising is surmised by a strong belief in the power of a good strategic brief. A quote from him that captures that essence: “So far, advertising seems like a big kitchen. All burners fired up, making a mess, escaping the knife. I believe people eat with their eyes, and advertising is the same. A good ad should satisfy some kind of hunger.”
About Motive:
Motive is a Creative Community that lives and operates at the center and speed of culture. Comprising seven unique studios—Brand Storytelling, Digital Innovation, Content, Experiential, Strategy & Cultural Insights, Design, and Sports, Gaming, & Entertainment—they are uniquely positioned to leverage best-in-class capabilities to meet the dynamic needs of today’s consumer landscape. United by a passion for and dedication to creativity, they focus on creating a Cult-Like Fandom for bold brands. https://www.wearemotive.com/
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