A Preview of the DPAA Video Everywhere Summit — In Conversation #withAmex
Today’s consumers are drawn to brands that provide authenticity rooted in something deeper than just a product. They seek brands that also engage them through their values and experiences. In this fireside chat between Bess Spaeth, Sr. VP Global Brand Media & Experiences at American Express and media reporter for CNN Business, learn how a legacy brand continues to drive innovation to deliver for Card Members, staying true to heritage while using all media touchpoints including experiential and out of home.
Spaeth leads American Express’ worldwide marketing programs to drive demand for the brand and its products and services. She leads a team that manages American Express’ global media planning and buying strategies, industry-defining sponsorships and experiential marketing programs, and all digital product and platform development across the Global Advertising and Brand Management Division. Hear from her and other brands at the DPAA Video Everywhere Summit, for more information and to register go to https://videoeverywheresummit.com
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