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60 Seconds on the Internet and 60 Seconds on a Billboard Digital Screen

Who has Per Minute Impressions for OOH?

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An Internet Minute

An internet minute graphic is always fun and curious.The scale of the internet is so vast.  A visual of e-commerce, social media, email on the world-wide web which we all use daily, can be at the same time fascinating and over whelming.   What can be done in one minute is amazing and difficult to imagine.

Consider the internet minutes listed above in terms of 28 days or 4 weeks as we measure OOH.

Consider the internet minutes listed above in terms of 28 days or 4 weeks as we measure OOH.

One month of internet
  • 42,033,600,000 Facebook logins
  • 159,840,000,000 Google searches
  • 1,641,600,000,000 WhatsApp messages sent
  • 8,078,400,000,000 emails sent

Its massive scale.

Has anyone considered OOH impressions and delivery on a minute basis?

Has anyone considered OOH impressions and delivery on a minute basis?

Take it one step further as it compares to OOH.
For now let’s not get caught up in the ad blocking, fraud bots and all that, look at OOH on a minute delivery basis. As the Out of Home Industry evolves to selling Digital OOH billboards by the day part, minute delivery will become a measure.

As the Out of Home Industry evolves to selling Digital OOH billboards by the day part, minute delivery will become a measure.

The inforgraphics are from Lori Lewis and Chadd Callahan of Cumulus Media.

For more perspective of the Internet Minute graphic see 2017’s below.

 

 

 

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3 Comments
  1. Bogdan Savonea says

    We measure the traffic and impressions in real time. The numbers are used for reporting and also for dynamic content changing. Great article!

  2. Bill Board says

    Thank you Bogdan.

  3. Bill Board says

    Thank you, Bogdan. Do you provide impressions by the minute?