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It’s safe to say that 2020 was a year that no one expected. From a worldwide pandemic, to shutdowns and remote learning, everything shifted. Marketing underwent a variety of changes and marketers were forced to think outside the box. Lime Media has researched the trends to see what works and what doesn’t! One thing about marketing has remained the same, it’s about the needs and wants of our audience.

TIP 1: People miss human interaction. The world has been social-distancing for about a year and a half and they are ready to engage and talk to people again. Our mental and physical health benefit from interacting with others! People thrive on human interaction and we are biologically built for communicating and bonding together. Creating a setting for engagement and communication will be something that an audience looks forward to. 

TIP 2: People want an experience, not a pick up order. This is where experiential marketing is a big hit! The entire purpose of experiential marketing is to do just that – create an experience for the audience. Whether you are creating an experience for RedBull by passing out drinks or utilizing a mobile pop up store, you are bringing something customers can interact with. People are tired of curbside and pickups…they want to participate! 

TIP 3: Creating brand awareness has become difficult. There are constantly new brands being introduced to the market, so how do you make yours stand out? Experiential marketing increases brand awareness by introducing your brand to your potential customers. The customers get a “buy before you try” experience, becoming lifelong customers thus increasing sales. This method makes you stand out! It shows that you are so confident in your brand that you’re willing to share it at no cost. 

TIP 4: Social media benefits. Another amazing benefit about mobile marketing, THE PICTURES! Nothing beats getting real and active candid shots. There is something so special and authentic when you capture smiling faces trying your product or service. You are able to showcase this on your social platforms increasing your engagement and audience! 

TIP 5: Marketing on wheels! Your marketing locations are limitless. Marketing on the move gives you the flexibility to reach multiple areas and audiences with one mobile tour. Post COVID, people are still fearful of going out or traveling. Think about the smiles and engagement you could get if you brought the party to them! 

So there you have it. The tips and tricks Lime Media has noticed over and over again with experiential marketing. We know that many businesses have struggled through the pandemic and trying to get creative with promoting their brand. We have spent countless hours figuring out what still works! Let us know how we can be a part of your next campaign. Contact us with any questions.

WEBSITE: LIME-MEDIA.COM | PHONE: (972) 360-0033 | EMAIL: info@lime-media.com| SOCIAL: http://www.instagram.com/limemediagroupinc

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