QMS and 30 brands light up Sydney for Vivid
Digital outdoor media leader QMS is celebrating Vivid Sydney 2025 – the award-winning display of creativity, innovation, technology and community connection – with a record number of blue-chip brands joining the party across its premium City of Sydney digital street furniture network.
which runs from 23 May to 14 June.
The 15th annual Vivid Sydney festival transforms the city for 23 days and nights, fusing art, innovation and technology in collaboration with leading artists, musicians, thinkers and culinary experts, all under this year’s creative direction: “Vivid Sydney, Dream”.
Last year’s Vivid Sydney drew 2.42 million* people to the city and contributed over $180 million* in visitor expenditure to the NSW economy.
For 2025, QMS has created bespoke advertising packages to showcase clients in key Vivid precincts during the festival, with strong audiences expected again this year following a record-breaking opening night and the busiest single night in the festival’s history (9 June 2024).
QMS General Manager, City of Sydney, Olivia Gotch, said: “Once again we cannot wait for Vivid Sydney to transform our city streets into a canvas of creativity and innovation. This celebration truly reflects the values of our City of Sydney digital street furniture network and really makes our advertisers shine.
“This year, the level of demand to be part of our network during Vivid was very strong. We have over 30 major advertisers showcasing standout creative executions across Australia’s premier digital out of home network.
“As the city lights up, so too does our network – spanning 33 progressive and prestigious suburbs. We’re expecting strong audience numbers again this year and are excited to help our clients show off beautifully executed creative that matches the spirit of Vivid and amplifies its energy on the streets of Sydney,” she said.
* Source: Destination NSW
QMS is a leading digital outdoor media company, providing clients and agencies with dynamic and innovative advertising solutions, underpinned by the latest developments in technology and data. Connecting audiences through multiple touchpoints and customized data, we provide multi-platform engagement across our portfolio of premium landmark digital and traditional billboards, exclusive street furniture and airport locations. QMS is proud to be the official outdoor media partner of the Australian Olympic and Paralympic Teams for the Milano Cortina 2026 Winter Games. This multi-year partnership will see QMS and the Australian Olympic Committee and Paralympics Australia work hand in hand as we engage, inspire and unite Australians through the power and spirit of sport.
- Advertisement -
